To Be a Retail Assistant Manager - 779 Words

Now a days it is very hard to find a steady job. Everything going on with the economy and unemployment it is extremely difficult. In order to get a stable job you need to have some sort of knowledge in what you are doing. Even working at a department store requires sone knowledge. You need to be able to work with customers and be up to date with everything that involves the store. During my visit to mothers job I acquired some knowledge on how to manage a store. My mother works at Nordstrom as a Retail Assistant manager. Most of the time she was on the go and extremely busy. Customers had issues that she needed to solve. My mother had to fire and even hire many people all in one day. My mother basically runs the entire store if the manger is not there. In order to be a Retail Assistant Manager you need at least a high school diploma and good qualifications on your GCSE’s. (Retail Assistant manager job description totaljobs.com) To really stand out from the rest, having a degre e in retail management is great. From six a.m till five p.m my mother worked non-stop. To be a Retail Assistant Manager you need to be on your feet and be able to multi-task. Determination and drive for this job is the most important. This job requires you to deal with people all the time. Any concern in the store goes directly to you or the actual manager. The manager considers a Retail Assistant Manager as their â€Å"second right man†. Providing the latest updates about the store 24/7 to theShow MoreRelatedLeadership Theories Of An Assistant Manager For A Retail Company839 Words   |  4 Pagesleadership styles that can be used in a given situation that the leader had been faced with, it will demonstrate examples, explain what actions can be taken, and determine how situational leadership can be applied to the situation. As an assistant manager for a retail company, I work for 350 associates, â€Å"work for,† in doing so it is not easy being in management for so many workers at a time. Take for instance, working overnight, the stores general operations of all the in-stock, first, we separate itRead MoreMpo Outcome 41188 Words   |  5 PagesIt shows the span of control that exists within the shop. Manager Assistant Manager 2 Till Supervisors - 2 Stock Supervisors - Head of Kitchen 6 Till operatives - 6 Sales Assistants - 3 Kitchen Assistants The current format of the organisation is a flat structure. They have only 3 layers and people directlyRead MoreCase Study : Company And Manager Background1431 Words   |  6 PagesCompany and Manager Background Maurices was founded in 1931 by Maurice Labovitz and is now owned by Ascena Retail. Ascena Retail also owns Dressbarn, Lane Bryant, Catherines, and Justice. Maurices was started as a small women’s fashion shop in Duluth, Minnesota. Since then it has grown to over 800 stores in 44 states across the country. The home office of Maurices is still located in Duluth, Minnesota. Maurices clothes are for women between the ages of 18 to 60 and range from core sizes, which includesRead MoreTanglewood Case21239 Words   |  5 PagesMemorandum To: Donald Penchiala, Director of Staffing From: Consultant Date: February 6, 2011 Re: Labor Forecast Study After conducting a thorough analysis of the future labor demands for the retail industry, and studying environmental factors affecting those demands, I have combined historical statistical data, the mission of the company, and EEO requirements to obtain a recommendation for future hiring strategies for Tanglewood. I have attached the results of my study, which willRead MoreManagerial Theory Of Managerial Management1524 Words   |  7 Pagesthe Managerial Hybrid and Managerial Gap (Rees and Porter, 2008) fits in the experience of two managers. This report focus on two parts; firstly on giving the details on theories explained by Rees and Porter. Secondly this report will analyze and discuss the results from both managers with managerial responsibilities, their process to achieve current position, difficulties in the role of being manager, what motivate them to work and if they got support from their mentors etc. It was found that theirRead MoreProject Management System : Wal Mart172 2 Words   |  7 Pages Project Management System: Wal-Mart (Assistant Manager) Strategic Plan From its very first store in Bentonville, Arkansas and now having numerous branches all over the globe, Wal-Mart has not stopped believing in the â€Å"business philosophy† that the customer is always the â€Å"number one† priority. Mr. Sam Walton, the main man behind the huge retail department store corporation, set forth a simple yet practical â€Å"culture† wherein â€Å"serving the customer’s needs first† is equivalent â€Å"to serving†Read MoreElement 1: Abylity to Interpret and Analyze Material and Make-Justified Decisions from the Analysis1222 Words   |  5 PagesAbilities (KSA’s) KRASKO, Brian G Veterans Service Representative (GS-0996-07) 039-54-0641 Element 1: Ability to interpret and analyze material and make well-justified decisions from the analysis. As a Claims Assistant with the VA I am in charge of reviewing files for completeness and creating a Claims Establishment or CEST in the computer. A CEST is a tracking tool that the VA uses to track Veteran s claims. I have to review C-files to make sure that proper CESTingRead MoreTanglewood Case 21337 Words   |  6 Pagesindividuals to find new jobs. There tends to be a consistent supply of qualified individuals in the urban markets of Seattle and Spokane, however it is difficult to recruit these college-educated individuals into entry-level positions in a retail environment. Retail stores tend to have a reputation of requiring long hours of work, including weekends and holidays, with little compensation. It is difficult to hire individuals that are willing to start in an entry-level position and work their way upRead MoreAssignment #1- Hrm Capstone 5991393 Words   |  6 Pagesresource discipline. Human resource managers are responsible for developing strategic solutions to e mployment-related matters that affect the organization’s ability to meet its productivity and performance goals (Mayhew, n.d.). Some of these human resource actions that manger’s will impact are compensation and benefits, employee training, workplace safety, employee relations, and recruitment and selection. Create a human resource management strategy for the retail store. According to the SocietyRead MoreBusiness Plan For A Loan Request1599 Words   |  7 PagesPromotional Events Evaluating Marketing Efforts Financial Plan Sales Forecast Cash Requirements Break-Even Analysis Projected Financial Statements Monthly Cash Flow Statement Year-End Income Statement Year-End Balance Sheet Ratio Analysis Retail Operations Reporting Policies Employee Development Staffing Levels Hours/Days of Operation Inventory Control Security Systems/Shrinkage Control Appendix Executive Summary Business Overview: Sweet Peas was incorporated by Cathryn

The Three Strikes Laws For Repeat Criminal Offenders

On an everyday basis, how is the three strikes law affecting people in New Mexico? The three strikes law is one of the most modernized laws in the criminal justice system of the United States, where it has been created in the efforts to reduce and prevent crimes in the states especially for required sentencing laws for repeat criminal offenders. In 2003, more than half of the United States had adopted the three strikes law; in addition, the law is raised when criminals have committed their third felonies. Therefore, these laws execute a harsher penalty of a minimum of 25 years of a life sentence for criminals who have committed a crime for the third time even though their crimes that are not evil. There were many arguments raised when many of the criminals were sent to prison for 25 years for a very small crime such as petty theft. Many of the people in the United States argued that a 25 year prison is very similar to the punishment for committing murder. In 2013, according to The W ashington Times Newspaper by associated press, Santa Fe, N.M. (AP) house majority leader Nate Gentry argues that â€Å"New Mexico is the second most dangerous state in the nation as far as violent crime goes† (press). This is the result based on the 24/7 Wall Street data; therefore, Gentry also said that it is one of the most dangerous place to be a child because many children are getting affected by the crimes they are seeing from their perspective. For the last few years, three strikes law hasShow MoreRelated Three Strikes Law Essay1740 Words   |  7 PagesThree Strikes Law Recidivism is a tendency to relapse into a former pattern of behavior or a tendency to return to criminal behavior. Many studies have been conducted about criminals who begin with petty crimes (misdemeanors) that repeat the same crimes or graduate to serious crimes (felonies). The fear of repeat offenders and the increase of recidivism ignited the federal and state governments to seek harsher ways to protect citizens’ safety. Mike Reynolds a photographer whose daughter, KimberRead MoreLiterature Review : Law On The Books 855 Words   |  4 PagesLiterature Review â€Å"Law on the Books† Repeat offenders are perhaps the most difficult offender population for the system to handle, and â€Å"protecting communities from these offenders may be the most emotionally and politically charged challenge for the criminal justice system† (Dickey Hollenhorst, 1999). Though most states had statues targeting career criminals, policy makers and the public continued to push for harsher punishments for repeat offenders during the twentieth century (Brown JolivetteRead MoreThree Strikes: Harsher Sentencing of Repeat Felony Offender804 Words   |  4 PagesBetween 1993 and 1995, twenty four states enacted three strikes sentencing policy which calls for much harsher sentencing of repeat felony offender. Most sentences for these repeat offender called for a minimum punishment of a life sentence with possibility of release until twenty five years have been served (1 Marvell, Moody 89). These laws where created to target and punish what lawmakers believed to be the small perce ntage of criminals that where committing the majority of serious crimes suchRead MoreWhy New Mexico Adopted A Three Strikes Law, Who Influenced Them And How?921 Words   |  4 Pagesreasons why New Mexico adopted a three strikes law, who influenced them and how? Before we talk about why New Mexico enacted the three strikes law, I want to first talk about its origin in California which influenced New Mexico to pass the law in 1994. The three strikes law is a penalizing system that allows the court to add significant time to the prison judgements of certain repeat offenders who have been put away for serious or violent crimes. The three strikes law was adopted in 1990s to allow stricterRead MoreEssay Ewing V. California/ Andrade V. California1274 Words   |  6 Pages A sample of inmates released during this period was drawn from a list obtained from the Florida Department of Correction, for a total sample of roughly 3,793 offenders. Careful attention was given to securing a representative sample from each offense group. The offenders chosen were released from public and private state prisons after expiration of their sentences. The centralized idea of this study was to determine the differentiation between public and private state prisons f ocusing on recidivismRead MoreThe Effectiveness of DNA Profiling in Forensics Essay684 Words   |  3 Pageswith the suspects. In addition, it helps to establish a connection between the evidence and the criminals. The investigations have been simplified through the use of technology and DNA has been one of the most effective methods in investigations. The use of DNA databases has been to improve the authenticity of the evidence through matching scene evidence with suspects’ in order to ensure that real criminals are convicted and the wrongly accused ones are exonerated. The databases also determine theRead MoreThree Strikes Crime Law: Unjust and Preposterous942 Words   |  4 Pages3 Strikes Crime Law: Unjust and Preposterous Nichole Burton COM/155 November 15, 2012 Brenda Granderson 3 Strikes Crime Law: Unjust and Preposterous The 3 Strikes Crime Law is one of the nation’s harshest sentencing laws. Are you aware that even non-violent criminals are sentenced to life in prison under the 3 Strikes Crime Law? More than 4,000 non-violent criminals are currently serving life in sentence in prison in California alone. (Vega amp; Galloway, 2012). If you take these outrageousRead MoreMandatory Sentencing Laws For Repeat Offenders897 Words   |  4 Pagesmandatory sentencing laws for repeat offenders. This statute became known as â€Å"three strike laws†. The three strikes law increases prison sentence for people convicted of a felony. If you have two or more violent crimes or serious felonies, it limits the ability that offenders have to receive a punishment other than life sentencing. By 2003 over half of the states and federal government had enacted the â€Å"three strike laws†. The expectation behind it was to get career criminals off the street for theRead MoreThe Influence of the Three St rikes Laws1632 Words   |  7 Pages The Three Strikes laws is a law that was first employed in the 1990’s and was established due to the publics dissatisfaction with other laws that were not reducing crime. In 2012 legislators finally realized that the Three Strikes law was not doing what it was intended to do and revised it to impose life sentences to the most violently dangerous criminals. The law allows for a person to be sentenced to prison for 25 years to life after their third strike. Prior to 2012 all crimes committedRead MoreCan Racial Profiling Be Justified1612 Words   |  7 PagesProfiling in Law Enforcement Be Justified Cornelius Morgan CRJ 125: Criminology (W04) November 15, 2015 Abstract: In 1994 Polly Klaas was kidnapped from a slumber party at her home in California and later murdered by Richard Allen Davis who already had 2 prior convictions for kidnapping on his record. The public was outraged that a repeat offender was able to attack again. Politicians catered to this outrage and sold the public on a bill that would repeat offenders off the streets

Business Strategies of Ford Motors Company-Samples for Students

Question: Discuss about the functioning and business strategies of Ford Motors Company. Answer: Introduction: This report discusses the operational of famous automobile company, Ford. The company is among the top automobile companies in the world which operates in more than 100 countries (Ford.com 2018). There are various issues which affect the company in its business through most of them support it by creating opportunities. The company has few weaknesses which can be overcome though perfect strategies. The company has vast target market with various types of products. The position of Ford in the positioning map is high quality and medium price. Through various marketing strategies, the company has successfully promoted its products and services in all over the world. The report ends with few recommendations with which the company will be able to increase its revenue and bring variation in the products (Russell 2016). Relevant factors: There are various factors which impact on the companys operation, management and marketing. Ford Motor Company is one of the largest automobile companies of the world which has successfully operated in the various countries and satisfied people cross culture. Despite the fact that this company has high level of employee engagement, loyal customers and dependable stakeholders, it faces various issues which affect the business. There are both internal factors are external facts that effect the progress of the company. Internal factors: Strength: the strength of Ford is basically associated with its brand, international operations and development. There are various internal strategic factors which has made the company to the one of the leading automobile brand. It has a very strong brand image which has med it one of the top players in the automobile industry (Ihlen and Roper 2014). The company has global supply chain which intensely support the operations round the world. Ford from the beginning of its business followed the method of innovation which contributes the product attractiveness as well as customer loyalty. Weaknesses: the internal strategic factor of the company may reduce the business potential of Ford. The company has limitation of the network of production facilities when it is compared to the expansive global network of Toyota. In addition to this, Ford has higher costs and prices and has a much slower innovation process for responding the current as well as future trends. Ford has also closed down some production facilities in Europe which has resulted in increasing its weakness. Opportunities: tis company has great opportunity for entering new markets through market penetration. This can be done through more dealerships and improves marketing strategies. Product, prices and management innovation will help the company to attain the desired objectives. With the help of strategic supply chain management, the company can reduce cost and gain opportunities for business (Saniee et al. 2017). Threats: automobile industry is one of the most competitive industries where there are no barriers to enter the market. Therefore, the company faces threat of competitors directly in all facets. He technological advancement has increased the demand of the customers which ultimately result in requirement of hi-tech automobiles in the market. In addition to this, the company faces threat due to the high cost of fuel as well as its fluctuating price which directly influence the sales performance of the company. External factors: The automotive industry of the word can be manipulated by various external factors like political, economic, environmental, technical, social and legal which most of the time support the growth of the company but often affect the business negatively (Weiss 2014). Political factors: political factors in different countries have positively affect the company. It gets political support due to enhance economic and technological situation of Australia. The company often receives opportunities and governmental incentives for its innovation, sustainability and environment friendly products. Ford also gets support based on trade agreements which make easier for Ford to enter the foreign countries like Australia and operated there most successfully. These supports help the company to improve their infrastructure and increasing demand for vehicles in Australian market. Economic factors: these factors also by and large have supported the growth of Ford. Due to sharp growth of the Australian economy, the company has got the opportunity to develop itself in the region. The real gross domestic product (GDP) of Australia was around AUD 1677.47billions in 2017 and the nominal GDP was AUD 1692.43billions. This resulted in GDP deflator 100.892. This has reflected in the purchasing power of the people hence demand for high end cares have increased in the country. Moreover, Ford has spread in the markets in other developed and developing nations. The economy of the word has successfully survived the economic recession hence the developing counters also offering great market for the company. Social factors: Ford has a great opportunity to respond the increasing demand for hybrid and electric automobiles in the Australian market. It has opportunity to improve aftersales services which will attract the customers. However, the increasing income gap can pose threat for the companys section which produces high end luxurious cars (Qi 2018). Therefore, the company needs to emphasis on the product innovation along with customers services to address the socio cultural factors. Technological factors: increasing use of mobile computing will help the company to go through mobile service support as well as mobile marketing. By utilising the online fulfilment services, the company will be able to improve its performance. Limited networks of alternative fuel stations will affect the companys department of alternative-fuel vehicles. Environmental factors: the low carbon trend is an advantage for the company as it produces products aiming to conserve the environment of the world (Abrol, Prajapati and Singh 2017). The company provides alternative-fuel vehicles which can be run with electricity or other alternative fuels. This will help to grab the attraction of the Australian customers to avoid declining oil reserves in all over the world. Legal factors: business sustainability of the company will be increased when Ford will address the impact of the environmental protection regulations (Bayraktar and Oly Ndubisi 2014). Improved product designing will help to address safety regulations. Increasing initiatives to protect the intellectual properties and rights has helped the company greatly to avoid rights issues. Target market: Ford uses differentiated strategy in business in order to target two and more segments through developing marketing mix for each of the segments in the country Australia. The company has diverse of products with which Ford apples too many different types of customer and satisfy their needs through different products. The actual target market of the company is the high income group and higher middle class families. The company has sports cars, station wagons, economy cars, vans, trucks and luxury cars (Ford.com 2018). The new product Ford Fiesta focuses on the young generation and women of Australia. Segmentation: In order to have a successful market segmentation, the company has competent as well as reliable employees who take responsibilities of the marketing team. The segmentation variable of Ford Motor Company is geographic, behavioural, psychographic and demographic segmentation. The company has been operating in all the countries of Europe, North America and some of the countries of Asia and Australia (Al Ariss and Sidani 2016). The demographic variables include age, gender and income. The offerings of the company mainly target the high and average income group and mainly the young generation in Australia. The behavioural variables benefits the customers through safety as well as fuel efficiency. The companys psychographic segmentation focuses on maintain reasonability of price. Position: Figure 1. The position of Ford in Australia is in lower middle part of the positioning map. This demonstrates that Toyota is the nearest competitor of Ford. Marketing strategy: The marketing strategies that Ford follows is associated with its process, pricing and promotion strategies in Australia. Product strategies: The products of the company are both tangible as well as non-tangible. The prod cyst and services are used to create and manage the high customers satisfaction and loyalty. The companys branding strategies is reflected in the logo of Ford which carries the value and price (Bowen, Baker and Powell 2015). It has rich heritage and recognised as the trademark of the company all over the world. Labelling can be seen in the small brochure that deport the car parts specification so that the customers can easily find the ways the car works and what as well as from where the parts are. Promotion strategies: Ford uses various promotional strategies for maintain their marketing edge over the rivals. The company is in the top its of companies that uses media and spend money for promotion. The company has organised various types of campaigns in order to tie up with a long lasting and strong sponsorships. It has also participated or conducted sports events which were utilised to promote the brand. Fords promotional strategy has two classifications. One is below the line promotion and another is above the line promotion. Above the line promotion includes the companys promotional activities in the mass media for example on television, newspapers, online advertisements, social networking sites. The companys below the line promotion includes all types of non-media advertisements such as sponsorship, discounts, shows and other sales promotion activities (Bloomfield 2017). Through different types of advertising, the company has improved corporate image as well as sales. On the other hand, personal selling helps the brand to increase and maintain good relationship with the customers Personal selling of the products is useful as this help the companies to get the customers feedback and get scope for self-analyzation and understanding. By giving some extra benefits and social offers to the customers and dealers can attract the customers as well as improve the sales (Lynch 2017). Premium offers, merchandise, free gifts and discount are the chief factors of increasing sales. Hence the company has categorised their customers into various segments so that the saes objectives can be achieved. Pricing strategies: The pricing objectives of the company include marketing objectives as well as marketing mix strategies. Price usually increases when extra features are added with the existing product. The companys marketing objectives include marketing position, profit maximization, survival, market share and product quality leadership (Baker 2015). Setting the basic price for the new products is the most important part of formulating marketing strategy and fundamental decision in marketing mix. As the company focus on the high and average income group, it has set two type of price strategy. One is price skimming and another is penetration pricing. In market the price skimming relates with thigh possible price and penetration price aims to get a high market share (Wood et al. 2015). Recommendations: The company has a high popularity in the developed countries of Europe and America and US is the biggest market of the Ford. This may be the reason of its high price products but the company has a great prospect to penetrate the market of China, India and other Asian countries. This is due to the fact that the economic situation of these countries are developing for which the buying capacity of the people are also increasing. These can be a good opportunity for the company if Ford takes care of the pricing system. In addition to this, the demand for high technology cars is increasing hence the company need to prioritise innovation for product development. The problems related to oil diminution in the world is increasing hence the demand for vehicles run with alternative fuel have incised. Therefore, the company needs to address this issue for increasing its sales. Conclusion: Therefore, it can be concluded that Ford is one of the leading brand in the automobile industry which has a great experiences of business for a long time. There are numerous opportunities open for the company as the demand of cars is sharply increasing in different countries and the company gets support from its different stakeholders also. However, technological advancements need to be incorporated in the products which will help the company to penetrate more markets and gain competitive edge from its competitors. References: Abrol, D., Prajapati, P. and Singh, N., 2017. Globalization of the Indian pharmaceutical industry: implications for innovation.Institutions and Economies, pp.327-365. Al Ariss, A. and Sidani, Y., 2016. Comparative international human resource management: Future research directions.Human Resource Management Review,26(4), pp.352-358. Baker, C.R., 2015. Organizational change at Ford Motor Company in the face of international financial crisis.Recherches en Sciences de Gestion, (5), pp.23-35. Bayraktar, A. and Oly Ndubisi, N., 2014. The role of organizational mindfulness in firms globalization and global market performance.Journal of Research in Marketing and Entrepreneurship,16(1), pp.26-46. Bloomfield, G.T., 2017. The world automotive industry in transition. InRestructuring the global automobile industry(pp. 19-60). Routledge. Bowen, H.P., Baker, H.K. and Powell, G.E., 2015. Globalization and diversification strategy: A managerial perspective.Scandinavian Journal of Management,31(1), pp.25-39. Ford.com (2018).Ford New Cars, Trucks, SUVs, Crossovers Hybrids | Vehicles Built Just for You | Ford.com. [online] Ford.com. Available at: https://www.ford.com/ [Accessed 25 Apr. 2018]. Ihlen, . and Roper, J., 2014. Corporate reports on sustainability and sustainable development:We have arrived.Sustainable development,22(1), pp.42-51. Lynch, F.R., 2017.The diversity machine: The drive to change the white male workplace. Routledge. Qi, W.A.N.G., 2018. A Study about Gene of Succession of Ford Motor Company Based on Grounded Theory.DEStech Transactions on Economics, Business and Management, (icssed). Russell, J., 2016. Inside the Ford?UAW Transformation: Pivotal Events in Valuing Work and Delivering Results, by Joel Cutcher?Gershenfeld, Dan Brooks and Martin Mulloy. MIT Press, London, 2015, 408 pp., ISBN: 9780262029162, 20.95, hardback.British Journal of Industrial Relations,54(4), pp.875-877. Saniee, I., Kamat, S., Prakash, S. and Weldon, M., 2017. Will productivity growth return in the new digital era? An analysis of the potential impact on productivity of the fourth industrial revolution.Bell Labs Technical Journal. Weiss, R.P., 2014. Corporate Security at Ford Motor Company: From the Great War to the Cold War. InCorporate Security in the 21st Century(pp. 17-38). Palgrave Macmillan, London. Wood, D.J., Logsdon, J.M., Lewellyn, P.G. and Davenport, K.S., 2015.Global Business Citizenship: A Transformative Framework for Ethics and Sustainable Capitalism: A Transformative Framework for Ethics and Sustainable Capitalism. Routledge.

Studying English Language Essay Example

Studying English Language Essay 1. Studying English language in an English-speaking country is the best but not the only way to learn the language. Do you agree or disagree with this statement. Some people believe that the students have to go abroad to study English while other people claim that beside learning English in an English-speaking country, there are a number of ways to study this language. I am strongly persuaded by the latter idea by the following reasons. First of all, it cannot be denied that learning English in an English-speaking country have many advantages. While overseas, students will have opportunities to practice listening and speaking with British people, which is conducive to the development in using language. Moreover, by dint of living in foreign countries, students can also experience the culture first-hand (have first-hand experience in foreign culture), which is a great help when trying to understand the language. For example, living with the native family will provide the students opportunities to discover about new cultures and customs. Besides this, if student attend language full time, teachers will be native speakers. In that case, not only will student’ speaking and listening skills improve but the attention can be given to develop reading and writing skills. However, the fact has shown that, most students in non-English-speaking countries often study English at secondary schools, sometimes at universities. Although the spoken English is not usually of a very high standard, the knowledge in grammar is often quite advanced, which will be good basics to perfect language ability in the future. It is obvious that the more technical science upgraded the more ways students can approach the knowledge worldwide without going abroad. We will write a custom essay sample on Studying English Language specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Studying English Language specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Studying English Language specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Equally important, learning English basics at secondary school is much less stressful than studying language while overseas. The statistics have shown that students’ living at home does not have to worry about troubles such as finding accommodation, paying for their study and living cost and trying to survive in a foreign country where day to day the living course much stress. In brief, while going abroad is a good way to approach the native language, studying at home also become more and more useful to enhance the English abilities especially in the basic skills.